Go for it. You've earned it.

The recognition of an industry award is invaluable. Winning awards helps you: 

  • make your company (and team, and of course yourself) look great
  • increase sales / business / customers
  • gain internal influence and bigger budgets
  • boost team pride and motivation
  • attract top talent

But who has the time or resources to write long, complex award applications? Deb Arnold, Ink. has exactly the right resources and talent.

On Deb's win record: 17 winning submissions in 15 months for one Fortune 200 company, including a spike from #32 to #1 out of 40 in one influential global ranking, a lift from #68 to #11 in a coveted top 125 list, and unmatched multiple category wins.

Deb's award team has also crafted winning submissions for prestigious competitions like the PRSA Silver Anvil, PR Week Awards, Bulldogs and PR News Platinum Awards.

A-Z award services include:

  • Project Management: Deb's guided-like-a-missile award process means minimal involvement from your busy team
  • Writing: Crafting your story to intrigue, compel and match award criteria  
  • Submission: Don't sweat the details - the online form, e-mail or courier, including payment processing, is taken care of
Or order just the services you need most:

  • Research: On awards you need to win (and/or your competition is already winning), so you can get strategic
  • Editing: Applying best practices and winning expertise to your submission draft
  • Advisory Services: Providing guidance on strategy sharpening and content editing that you prefer to do in-house
Contact Deb to start winning today.

Learn more about what Deb Arnold, Ink. can do for you.

Have in-house talent who can do the job? These tips for crafting winning award submissions (or grants) will come in handy:

7 QUICK TIPS ON WINNING AWARDS 

1. Know who you're talking to: #1 rule! Most awards offer explicit criteria, thus telling you, more or less, who they are (i.e. what they value, want to know, etc.). To win, listen closely and obey: filter your descriptions through their lens.

2. Read the questions. Yep. It's too easy to get caught up in your fantastic program/team/company and forget exactly what was asked.

3. Start early. Allow for research, interviews, number crunching, exhibit prep, revisions, proofing, etc. For online submissions, wisely leave time for technical snafus. 

4. Tell a good story. Weave a compelling narrative. Add some drama. Yep, drama. After all, you did something important, right?

5. Keep it simple. Make your narrative easy to follow. Use plain English, and avoid the quirky lingua franca spoken on your corporate planet. 

6. Be succinct.

7. Use metrics wisely. It's all about metrics, but they have to be meaningful. "Revenue increased by X%" is nice, but "Revenue increased by X%, beating targets by Y%" packs the punch.


Want more insights? Check out Deb's blog.

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  • "When we hired Deb, we were looking for help winning industry awards, as we knew we didn't have the time or expertise to be a successful as we wanted. The results speak for themselves: since we started working with Deb, not only have we won every award we've applied for, we have also moved up in two global rankings.

  • Deb has saved me countless hours by effectively handling all aspects of the submission process, from collecting data from our team to writing compelling responses and liaising with award sponsors. And, Deb is both thoroughly professional and fun to work with, a combination our entire team appreciates. I recommend Deb without hesitation."

  • - Monique Brannon, National Director of Operations - Strategic Learning, Grant Thornton LLC

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