Grab the glory with both hands and
Boost your Brandon Hall HCM Excellence Award success
So many opportunities to win. So many questions and challenges.
“Deb’s storytelling ability is remarkable, her coaching extremely helpful, her positivity contagious.”
—H, Brandon Hall GOLD winner (confidential)
A Brandon Hall Group HCM Excellence Award can help you:
Fast-track your success and CONTACT DEB now
Winning is much easier when you know how.
- Speed up your award success with proven guidance and resources AVAILABLE NOWHERE ELSE!
- Get insider tips and strategies to help ensure you stand out.
- Save time and frustration with written guides that strip away the mystery, including choosing between 123 category options!
- Learn the winning approach to data and metrics.
“Deb makes a huge difference. Your investment in her assistance will pay dividends.”
—KB, Jiffy Lube (two-time #1 Training APEX Award winner)
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MEET YOUR SECRET WEAPON, DEB ARNOLD:
- The sought-after, proven authority on recognition for talent leaders
- Unmatched award expertise: Deb’s near-perfect record helping talent leaders win nearly 200 awards includes dozens of Brandon Hall Group Excellence awards, 13 #1 rankings (Training APEX-8x, CLO LearningElite-3x, ATD BEST, Learning! 100); CLO of the Year; ATD Excellence in Practice and more.
- In-house impact at scale: Deb helped nearly triple Accenture’s total Brandon Hall HCM wins in just three years as a full-time employee (66 in 2020 to 182 in 2023).
- A-list global clientele have included Accenture, Best Buy, BNSF, Dollar General, Haskell, Hilton, Jiffy Lube, Keller Williams, SAP, TELUS, Verizon, Visa, Walgreens, YUM! Brands and more.
- Helps talent leaders achieve greater influence with the “recognition trifecta:” WIN awards. SPEAK at conferences. PUBLISH thought leadership.
- MBA from Columbia Business School
- 25+ years marcom experience
“What makes Deb great is that she takes what you are thinking and turns it into what you had hoped you could say. Deb’s keen understanding of the power of words and extensive award experience are an asset to any learning team.”
—Dr. Karie Willyerd (partnered with Deb to achieve multiple Gold Brandon Hall wins and #1 on ATD BEST while CLO of Sun Microsystems; top 20 Training APEX Award rankings while Chief Learning/Talent Officer for Visa)
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Singular expertise, multiple options
Choose the package for your needs & budget:
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STARTER
DIY with Q&A | Value Priced for Independent Applicants
Our most affordable package gives you the power of knowledge, helping you conserve your budget AND your most valuable resource: time
Applying for awards can be intimidating. It doesn’t have to be, with practical advice to help you work smarter and faster.
WHAT YOU GET:
1. Smart Applicant’s Survival Guide. Available-no-where-else advice, plus critical insights for ANY award, based on Deb’s 15 years of experience helping companies like yours win dozens of Brandon Hall HCM Excellence and other awards. A preview:
- BH HCM Overview. Gain an invaluable introduction.
- How Applications are Judged and Scored. Understand the criteria and scoring to focus your efforts.
- Picking Your Program Area(s) and Category(ies). Learn strategies to identify which of the 8 program areas and 123 total categories best fit your initiative.
- 5 Persistent Award Myths to Overcome. Avoid frustration and missteps by dispelling these misconceptions.
- 3 Key Steps to Never Overlook. Year after year, take these steps.
- Be Active, Be the Hero. Discover how one grammatical guideline can help you win.
- Sample Feedback Reports. See how judges approach scoring HCM applications.
2. Smart Applicant’s Sanity-Saving Workbook. (Client Fave) – Use this entry form–which uses a category with questions and criteria commonly found across the 8 program areas–to gain the wisdom of Deb’s years of BH HCM experience and success:
- Comprehensive, page-by-page explanations, tips and tricks
- Counsel and suggestions on supporting graphics for each section
- Deb’s simple yet powerful storytelling formula
- Help formulating your BCOP – Business Challenge, Opportunity or Problem
- Special guidance on the Measurable Benefits section
3. The Offline Entry Portal Form. Save time and guesswork with this convenient Word doc version of the online form, complete with helpful comments
4. Q&A. Ask Deb any three questions via e-mail, at any time(s) during your application process.
5. Money-back Guarantee if not completely satisfied.
GO STARTER: Your road to glory awaits with this value-priced package of essential resources—available nowhere else—plus expert answers to your three most important questions for just $2,995. Save $500 with early bird pricing: $2,495 until Feb 23. Questions? Ready to say yes? Contact Deb today. Or, keep reading for more options below.
“Over the years, Deb’s steadfast assistance, drive, discipline, persistence, humor, ability to wrangle anyone and anything, and way with words have contributed to multiple industry accolades (both for me as an individual and for companies I served as CLO)….You owe it to yourself to find out what she can do for you.”
—Jenny Dearborn, CEO & Founder, Actionable Analytics (worked with Deb while Chief Talent Officer of SAP, Chief Learning Officer of SuccessFactors, and Chief Learning Officer, Americas at Sun Microsystems)
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STANDARD
Robust Resources with Custom Feedback | More Tools Plus Personalized Guidance
Gain insights tailored to your initiative with Deb’s expert input into your application drafts.
Buoy your team and singularly sharpen your submission.
WHAT YOU GET:
1. Smart Applicant’s Survival Guide + Offline Entry Portal Form. Same great info and insights as in the Starter package
2. CUSTOM Smart Applicant’s Sanity-Saving Workbook. (Client Fave tailored to you) – even better than Starter, yours will be customized to your category for boosted value.
Plus these very helpful resources:
- 10 Commandments of the BH HCM Awards – top advice for this contest (or any contest, or communication, for that matter)
- Maximizing Your Review Session Value – simple-to-follow but not-always-obvious recommendations to help you get the most bang for your buck
Plus this personalized support from Deb:
- Get-Set-for-Success initial prep session (45 minutes)* – to review your category criteria and application, discuss timing, and get answers to your most pressing questions
- Written feedback with 90-minute review session* (Round 1) – Deb will review and mark up your draft application with comments, suggestions and probing questions, followed by a 90-minute video consultation to go over the feedback and strategize on needed updates.
- Written feedback with 90-minute review session* (Round 2) – Send Deb your final draft, updated with Round 1 guidance and insights, and get a second, comprehensive set of input and recommendations for your finished application. Discuss the input and plan your final submission on another 90-minute video consultation.
And a no-questions-asked money-back guarantee if not completely satisfied.
*Recordings of all video sessions provided
GO STANDARD: Start planning your winning efforts with these confidence-boosting tools, insider insights, personalized guidance, two comprehensive draft reviews and three sessions with Deb and get the many benefits of her proven, hard-earned wisdom – truly a deal at just $8,495. Save $1,000 with early bird pricing: $7,495 until Feb 23. Rush fee: a surcharge may be added after March 15.
For more details or to secure your spot, contact Deb today. Two more options are described below.
“What amazed me about Deb Arnold was how she powerfully portrayed our work from a new perspective. She brings the big picture more clearly into focus, and those insights alone make her well worth hiring. Her smarts, drive to win and humour make her a great partner. I can’t imagine applying for an important award without Deb.”
—Dan Pontefract, Founder, The Pontefract Group (Brandon Hall GOLD winner, ranked #7 on ATD BEST Award as Head of Learning and Collaboration, TELUS)
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PREMIUM
Authoritative A-Z Assistance| Assessment, Deluxe Toolkit, and Final Flourish
(only three packages available – contact Deb now to secure yours)
Get even more valuable tools, tons of tailored guidance AND Deb’s award-winning way with words: MORE application support, DEEPER internal learning, a BETTER final submission and LASTING impact beyond the award process.
Take advantage of the incomparable learning opportunity that applying for awards presents, and gain polished, impact-revealing content you can repurpose again and again.
WHAT YOU GET:
All the great STANDARD package resources: Smart Applicant’s Survival Guide, Smart Applicant’s Sanity-Saving Workbook CUSTOMIZED to your category, Offline Entry Form, 10 Commandments, Maximizing Your Review Session Value
Plus this personalized support from Deb:
- Award-readiness Assessment (30-minute preparatory consultation, proprietary tools, 90-minute assessment discussion): clearly identify your program’s strengths, impact and opportunities—and best-fit Brandon Hall category/ies—while also avoiding false starts and wasted effort with Deb’s time-tested worksheets and process. “Award-readiness” does not guarantee a win but means you’ve got the right stuff. If after the process you decide NOT to apply, you’ll pay only for the assessment (all package resources yours to keep for next time).
- Prepare-to-Succeed initial prep session (90 minutes*) – set up your team for success by mapping out your overall approach, setting key milestones and more, informed by your Award-Readiness Assessment
- Written feedback with 90-minute review session* – As described in the STANDARD package, and informed by your Award-Readiness Assessment.
- Written feedback, COMPLETE EDITS and 90-minute review session* – Deb will thoroughly edit your final draft (updated with Round 1 guidance and insights), adding any remaining questions or recommendations. Discuss in a final consultation.
* Video call; recording provided
And a no-questions-asked money-back guarantee if not completely satisfied.
Breathe a sigh of relief knowing you’ll have expert guidance throughout your application process: not just proprietary resources, a robust assessment of your readiness, strategic planning and comprehensive draft feedback, but also Deb’s magic pen to make your innovation and impact shine through and help you stand out. Only three of these A-Z packages are available so act fast. All this support and confidence can be yours for $18,995**. Save $2,000 with early bird pricing: $16,995 until Feb 23. Rush fee: a surcharge may be added after March 15.
**If after your readiness assessment you decide to not apply, pay only for the assessment ($3,995) and keep all the package resources.
For more details or to secure your spot, contact Deb today. Fourth and final option below.
“Deb has a unique way of addressing the application that makes it easy to read and understand by the judges and to place the applicant in the best possible light. She is flexible, highly professional, dependable, and encouraging throughout. I am confident she can help any organization improve dramatically regardless of the competition or initiative. Your investment in Deb Arnold’s assistance will pay dividends.”
—Ken Barber, Director of Learning & Development, Shell Oil–Jiffy Lube International (two-time #1 winner, Training APEX Award)
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POWER PLAY
Full Service, Outsourced Expertise | Leave the Heavy Lifting to Us
(just ONE package available – contact Deb now to secure it)
This very special package includes the Award-Readiness Assessment and all the PREMIUM package resources, with one key difference: Deb gets in the driver’s seat. She’ll take the whole process off your plate, creating the outline, drafting the application, selecting the graphics, even completing the online form and hitting Submit.
WHAT YOU GET:
- Spoiled! 🙂
Contact Deb right away to learn more about this singular offering, available to just one company.
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Your Money-Back Guarantees
Deb’s near-perfect track record means you can feel confident you’ll receive enormous value, impact and results. But if you’re not happy, get a full refund, no questions asked:
STANDARD, PREMIUM, POWER PLAY: If after your initial consultation, you’re not completely satisfied, you’ll receive a full, no-questions-asked refund, with all resources yours to keep. You may request your refund within 48 hours of the session.
STARTER: If you are not completely satisfied with the Starter package, you’ll receive a full, no-questions-asked refund (keep all the resources). You may request your refund for up to a year after your purchase.
There’s no way to guarantee that these offerings will lead to a Brandon Hall Group HCM Excellence Award win. Many factors will impact your results, including the subjectivity of the award judges. BUT, these time-tested resources overflow with actionable advice and proven guidance that should support not only your HCM application, but other award pursuits, too.
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Want more convincing?
Here’s what past clients have said they found most valuable about working with Deb:
- “The guidance. Really helped us tell our story in a more compelling way. Thank you for the great work on our application!”
- “Helped to streamline our thoughts and hold us accountable to a timeline.”
- “Gave me different perspective on what judges are looking for. We do the work but were not capturing it the way we should.”
- “Deb really reinforced the value for us of connecting training programs with real and measurable business results. This mindset not only strengthens our application, but our conversations with stakeholders as well.”
- “Deb was able to help my team clearly articulate our strengths in a concise format. Deb’s feedback calls were extremely helpful because we were able to review very specific questions and answers.”
- “Honest feedback on our writing.”
Read more testimonials from Deb’s very happy clients.
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GO FOR IT!
If you’re serious about improving your HCM Excellence Award outcomes, Deb is your expert. Her win record and satisfied clients say it all. Don’t hesitate – reach now for bigger success for yourself and your hard-working team and get help you won’t find anywhere else.
And remember: You can buy with confidence – all packages come with a money-back guarantee.
For questions or to reserve your package, contact Deb.
* Rush fee: For the Standard, Premium and Power Play packages, a surcharge may be added after March 15. To learn more, contact Deb.
**Premium Package Assessment: If after your readiness assessment you decide to not apply, pay only for the assessment ($3,995) and keep all the package resources.
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Wishing you glory!
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Deb Arnold, Ink. is not affiliated with the Brandon Hall Group or the Brandon Hall Group Excellence Awards.
