Execution

Need a communications initiative done right (the first time)? With a minimum of time and effort from you and/or your team?

Deb's creative, can-do approach, writing and project management skills and rich experience will get you the results you want, on time.

THE STAKE HOLDER - Need senior management to be impressed with your work/team/initiative? Deb can help you analyze what you should be telling them, how and how often, then design just the right communication vehicle to carry your message home.

Timeframe: 6-10 weeks
Benefits: Get the support you need, financial and otherwise.

THE STREAMLINER - Make communications simpler and easier to distribute, and watch your efficiency climb. Deb's solutions include working smarter by using templates, and eliminating delays by untangling processes involving multiple stakeholders.

Timeframe: 4-6 weeks, depending on untangling required
Benefits: Eliminated waste, improved productivity, fewer people frustrated, confused or just plain irritated about doing work for or with you and/or your team.

THE REPORTER - Do you really want to send out a boring, unfocused document that looks like 12 different people put it together (because 12 different people did)? Let Deb put strategy and power behind your report, which she will shape and develop to effectively convey your messages to key stakeholders with clarity, consistency and punch.*

Timeframe: 8-12 weeks
Benefits: Enhanced reputation, greater influence, new or increased budget, the puffed up chest you deserve.
SEE CASE STUDY

THE AWARD WINNER - You know that industry awards can boost reputations, sales, team morale, recruitment of top talent, even vendor negotiations. You also know that your team has neither time nor expertise to craft winning submissions. Put Deb's impressive win record to work for your deserving programs.

Timeframe: 4-8 weeks
Benefits: Industry and internal recognition, all gained without interruption to team processes; winning descriptions of your initiatives/department ready to be repurposed.

Note: Deb applies the same skills and her non-profit background to craft winning grant submissions for select organizations.

THE SPECIAL DELIVERY - You have determined that you need a new delivery vehicle to accomplish X, Y and Z. What's it going to look like? Content? Structure? Length? Deliver to the audience (push) or have them retrieve it online (pull)? Let Deb take the burden off you and your team and design just the right ride.*

Timeframe: 6-10 weeks
Benefits: Optimized resource use, audience appeal and outcomes.

  • Especially Spot-on Planning

    Sales communications

    Equip sales teams to do what they do best (hint: it's not hunting down product information) by putting the right processes and vehicles in place.

    SEE CASE STUDY

    Retail communications

    Make sure the face of your brand is informed and inspired with store communications and meetings, chain-of-command cascade check-ups and more.

    SEE CASE STUDY

    Global communications

    Connect teams in different time zones and cultures more creatively, especially using social media.

    SEE CASE STUDY

    * Deb Arnold, Ink. collaborates with graphic designers and other suppliers (yours or one of our recommended resources) to ensure on-time, on-budget production of communications vehicles that are as crisp and compelling as the messages they deliver.

“When you are arguing with a fool, make sure he isn't doing the same thing.” – Unknown